In 1983, ITV broadcast the landmark four-part series on poverty, Breadline Britain.This series established a new way of measuring of poverty based on the public’s perception of needs and conducted the Breadline Britain 1983 survey to establish how many people could not afford the necessities identified by the public. The series followed seven families, representative of the groups most vulnerable to poverty, providing an intimate portrait of their lives.
Breadline Britain: going without presents a further three videos on House and Home, Food and clothing and Social Leisure activities exploring at what it means to go without the necessities defined, at the time of filming, by the public. All six videos were produced and directed by Gabi Kent.
An examination of the root cause of this upward trend in poverty in a richer Britain can be found in Breadline Britain: the rise of mass poverty by Stewart Lansley and Joanna Mack (Oneworld, 2015). Joanna Mack was the Producer/ Director on the first Breadline Britain series and the series editor of Breadline Britain in the 1990s and Stewart Lansley was the researcher of the first series and Producer/Director of the 1990 series.